NewsBytes
    Hindi Tamil Telugu
    More
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Delhi News / Delhi: Liquor shops can now offer up to 25% discount
    Delhi

    Delhi: Liquor shops can now offer up to 25% discount

    Delhi: Liquor shops can now offer up to 25% discount
    Written by Manzoor-ul-Hassan
    Apr 03, 2022, 04:56 pm 3 min read
    Delhi: Liquor shops can now offer up to 25% discount
    The Delhi government has allowed the private liquor sellers to give up to 25% discount but instructed them to strictly comply with the terms and conditions. (Representational Image)

    The Delhi government has permitted private shops to offer up to 25% discount on the maximum retail price (MRP) of liquor. The order comes a month after it forbade such cuts in the national capital. In the new order, the licensees (sellers) have been instructed by the Excise Commissioner to strictly comply with the license's terms and conditions.

    Why does this story matter?

    • The government's nod to offer discounts is expected to give a boost to the liquor business in Delhi as it will greatly reduce the difference in rates compared to nearby Haryana.
    • It will also make liquor cheaper in the national capital compared with Noida and Ghaziabad.
    • Notably, some retailers had approached the Delhi High Court against the government's decision to prohibit discounts.

    This is what the order says

    "The government has reconsidered the decision and directed that discounts/rebates/concessions up to 25% of MRP (maximum retail price) shall be allowed on the sale of liquor in the jurisdiction of the NCT (national capital territory) of Delhi with strict compliance of Rule 20 of the Delhi Excise Rules, 2010," excise commissioner Arava Gopi Krishna said in the order released on Friday.

    Reason for ending discount

    The Delhi government had directed the retailers to stop offering discounts, rebates, and concessions on the MRP of liquor in an order issued on February 28. The reason provided at the time was that huge crowds gathering outside liquor stores due to the discounts could worsen the COVID-19 situation, generate law-and-order concerns, and cause inconvenience to the population.

    Retailers welcome government's decision

    "The Delhi excise policy explicitly and boldly advocates free market and permission to (offer) discount freely. It was also a material assumption on which retailers had based their bids. Hence, we had reservations on stopping discounts," said Vinod Giri, DG Confederation of Indian Alcoholic Beverage Companies (CIABC). "The decision to reinstate discount, even if it is 25%, is, therefore, a welcome step," he added.

    Discounts also reduce price arbitrage: DG CIABC

    "We hope that soon it is restored back to discounting as (per) the retailer's wishes. Besides benefitting Delhi consumers, discounts also reduce price arbitrage vis a vis Haryana and thus help plug Delhi sales and revenue leakage," said Giri.

    New excise policy introduced last year

    In November last year, the Delhi government had officially introduced a new excise policy in the national capital bidding goodbye to the old model. Under the new policy, retail liquor businesses are handled entirely by private players. Old liquor stores have been replaced by luxurious shops aimed at improving customer experience, increasing government revenue, and ensuring equitable distribution of stores across the city.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Latest
    Delhi
    Excise Act
    Delhi Liquor Policy
    Excise Policy 2021-22

    Latest

    Rehan Ahmed included in England's white-ball squads for Bangladesh tour England Cricket Team
    What's sickle cell anemia that India would eliminate by 2047 Health & Wellness
    Kejriwal, Sameer Mahendru FaceTimed, arranged by AAP's Vijay Nair: ED Delhi Liquor Policy
    Social omnivore: The latest dietary trend you must know about Diets

    Delhi

    Chilliest since 2013: Delhi records coldest January in a decade India
    Dense fog engulfs Delhi as rainfall triggers temperature drop India Meteorological Department (IMD)
    'Drunk' woman creates mid-air ruckus on Vistara's Abu Dhabi-Mumbai flight Vistara Airlines
    Delhi-NCR: Temperature drops as cold winds, rains lash national capital India Meteorological Department (IMD)

    Excise Act

    Show-cause notice to liquor store for flouting COVID-19 guidelines COVID-19
    Now order full liquor bottle on table in Delhi clubs Liquor
    Government to launch mahua-based 'country beer' across India soon Chhattisgarh
    Another violation hits JW Marriott, Chandigarh; hotel fined Rs. 5L Chandigarh

    Delhi Liquor Policy

    AAP's Vijay Nair received Rs. 100 crore kickbacks: ED Delhi
    Delhi liquor policy case: ED arrests pharma, liquor company heads Enforcement Directorate (ED)
    Delhi liquor policy case: Manish Sisodia's aide to turn approver Central Bureau Of Investigation (CBI)
    Sisodia's CBI questioning underway: Kejriwal says jail locks will break Aam Aadmi Party (AAP)

    Excise Policy 2021-22

    Manish Sisodia's CBI questioning: Pressured to quit AAP, alleges leader Manish Sisodia
    Delhi liquor policy: ED raids 35 locations across three states Enforcement Directorate (ED)
    Delete defamatory posts against L-G Saxena: Delhi HC orders AAP Delhi High Court
    Delhi liquor policy: ED raids 40 locations across the country Enforcement Directorate (ED)

    Love Delhi News?

    Subscribe to stay updated.

    Delhi Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023