Anurag Kashyap slams Netflix CEO for misunderstanding India
Director Anurag Kashyap isn't impressed with Netflix India's content game.
In a recent interview, he said the streaming giant is missing the mark with Indian viewers, relying on "wrong" local advice and ending up with shows that feel like "old television" instead of fresh stories.
According to him, Netflix cares more about boosting subscriptions than making original, quality content.
Leadership more focused on job security than creative risks
Kashyap pointed out that Netflix India often just buys hit international series like Squid Game rather than backing new ideas here.
He also called out their weak promotion for Indian shows like Kohra and Trial by Fire.
On top of that, he feels the leadership at Netflix India is more focused on job security than creative risks—a problem he says runs across India's streaming scene, where storytelling often takes a backseat to algorithms and corporate strategy.