'Auron Mein Kahan Dum Tha' struggles in opening weekend
What's the story
The romantic drama Auron Mein Kahan Dum Tha, starring Ajay Devgn and Tabu, has had a disappointing start at the box office, collecting only ₹6.75 crore in its first three days.
Directed by Neeraj Pandey, this film marks the 10th collaboration between Devgn and Tabu.
Despite a slight increase in collections on the second day, the movie has struggled to gain momentum.
Revenue breakdown
Film's daily earnings show slight growth
On its opening day, Auron Mein Kahan Dum Tha earned ₹1.85 crore, with a slight increase to ₹2.15 crore on the second day.
The third day, which was a Sunday, saw collections rise to ₹2.75 crore.
Despite these incremental gains, the total earnings have not exceeded the ₹6.75 crore mark after three days of screening.
Audience turnout
Low occupancy rates add to film's struggles
The film's occupancy rates have been notably low, with only 13.42% Hindi occupancy on Saturday.
The morning shows saw a turnout of 6.12%, while afternoon and evening shows recorded slightly higher rates at 15.21% and 18.19% respectively.
Night shows experienced a minor increase in audience presence, reaching a rate of 14.17%.
Release date
Film's release delayed due to 'Kalki 2898 AD'
Originally scheduled for a July 5 release, Auron Mein Kahan Dum Tha was delayed due to the box office success of Prabhas's Kalki 2898 AD.
The film, which spans a timeline from 2002 to 2023, features Shantanu Maheshwari and Saiee Manjrekar as younger versions of Devgn and Tabu's characters.
The future performance of the film remains uncertain.
Record low
Film marked lowest opening for Devgn and Tabu
Compared to their recent films, Auron Mein Kahan Dum Tha has marked the lowest opening collection for Devgn and Tabu.
The slow start and minor growth suggest that the audience might not be accepting it.
The film also stars Jimmy Sheirgill, who first collaborated with Devgn and Tabu in the 1994 film Vijaypath.