Meet Kerala's Ayurvada ambassador - Steffi Graf
What's the story
Steffi Graf, the tennis legend has been named as the Ayurveda brand ambassador of Kerala. Chief Minister Oommen Chandy's cabinet took this decision on the proposal from the State Tourism Department. After a series of discussions, the tourism department has already reached an informal agreement with Graf. This move comes as part of the tourism department's new 'Visit Kerala Scheme' to promote Ayurveda abroad.
2004
Olsen twins need to think before they endorse
In 2004, the MilkPEP board signed up the Olsen twins for one of their advertisement campaigns that ran under the title "Got Milk?" The idea was "help make sure our fans are healthy like us", the twins were reported saying. However, shortly after the twins' "Got Milk" ad Mary-Kate checked into a treatment program for a "health-related issue," later found to be eating disorder.
12 Apr 2004
Bob Dylan croons for Victoria's Secret
In 2004, Bob Dylan was featured in a commercial with Adriana Lima for Victoria's Secret. The brand had been using Dylan's "Love sick" song in its commercials for a year, when it decided to rope in Bob Dylan personally to sell its sultry lingerie. Notably, this was the first and only time Bob Dylan had appeared on screen in a commercial.
24 Nov 2010
Kim Kardashian lends her name to toilet paper
Kim Kardashian added another brand to her sprawling kitty of clothing stores, workout videos, credit card for kids, perfume, self-tanner, weight-loss supplements, skincare, Carl's Jr, sneakers and jewelry. After partnering with Sketchers Shape-Ups shoes, Kim Kardashian signed an endorsement with the toilet paper brand - Charmin. The brand did not disclose the figures at which the reality star had been roped in.
Do you know?
Sketchers lands in 'shape up' trouble
Kim Kardashian endorsed shape-up Sketchers shoes and the sales were phenomenal as every woman wanted Kim's physique. However, the company had to refund $40 million for false advertisement claims.
12 Feb 2011
Justin Bieber casts his magic on nail-polish brand
After record-breaking pop numbers and billions of fans, Justin Bieber went on to add "nail polish magnate" title to the list of feats achieved. Bieber, who started a range of nail polishes with Nicole by OPI, sold one million bottles. The money that Bieber raises would go to Pencils of Promise, his nonprofit charity that aims to build schools around the world.