Next Article
Entertainment
•
Jun 21, 2025
Dhanush and Nagarjuna's 'Kuberaa' secures massive OTT deal
Sekhar Kammula's new film "Kuberaa," starring Dhanush, Rashmika Mandanna, and Nagarjuna Akkineni, released in theaters on June 20 and is already making waves at the box office.
The movie also landed a massive ₹50 crore streaming deal with Amazon Prime Video—but behind the scenes, Amazon reportedly pushed hard to make sure the film dropped on time.
TL;DR
Report: Prime Video threatened producers over delayed release
According to reports, Prime Video warned producers that if "Kuberaa" didn't premiere as scheduled, they'd lose ₹10 crore from their deal.
This shows how streaming platforms are now shaping movie release dates to fit their own schedules—a sign of just how much the industry is changing.