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Before new 'Snow White' movie, Disney launches exclusive dolls 
The dolls were first unveiled at NY Toy Fair

Before new 'Snow White' movie, Disney launches exclusive dolls 

Mar 21, 2025
02:10 am

What's the story

Alongside the release of its live-action remake of Snow White, Disney has dropped a new line of merchandise. The entertainment giant has collaborated with Mattel to bring two new "Disney Collector" edition dolls. Featuring Snow White and the Evil Queen, the dolls were first unveiled at the New York Toy Fair, and now, they are up for grabs.

Doll details

Snow White doll: A fashionable twist on the classic character

The 12-inch Snow White doll portrays the beloved Disney princess in her signature yellow satin skirt, red and blue top. The blouse has a raised white collar and puffed sleeves, giving a contemporary twist to the character's classic costume. Housed in a collectible box, the doll comes with accessories including two bluebirds, a heart pendant necklace, a red cape, and the iconic red apple.

Doll details

Evil Queen doll: Capturing the antagonist's charm

The Evil Queen doll, on the other hand, is tailored to reflect the shady seduction of the movie's villainess. Wearing a sparkly blue dress with a black and ruby velvet cape, the doll epitomizes the Queen's wicked grace. Additional accessories such as her royal scepter, a vulture, and a poisonous apple are also included. Both the dolls can be purchased on Amazon for $75 each.

Collector's item

Limited edition Evil Queen doll for true collectors

For fans and collectors, Disney Store has also released a limited edition Evil Queen doll. At 17 inches, the doll is designed with a sequined gown with draped sleeves, molded shoes, and a stained glass-inspired crown. Fully posable, it also comes with a display stand. Limited to just 3,000 units, this piece ($149.99) makes for a true collector's item.

Sales forecast

Disney dolls are expected to sell quickly, go grab yours!

With the launch of these new dolls, Disney has fans and collectors of the Snow White franchise in mind. The company hopes the new Disney Snow White dolls will fly off the shelves as they're limited in availability. To avoid disappointment, Disney suggests adding these items to your cart while they're still in stock. Starring Rachel Zegler and Gal Gadot, the Snow White live-action remake will hit screens on Friday.