Dua Lipa sues Samsung for using her image without consent
What's the story
Pop sensation Dua Lipa has slapped a $15 million lawsuit against Samsung Electronics for allegedly using her likeness without consent. The complaint, filed on Friday, accuses the tech giant of featuring Lipa's images on TV cardboard packaging since 2025, reported Variety. When she discovered this, the singer demanded an immediate cessation of the unauthorized use but claims that Samsung was "dismissive and callous" in response to her request.
Legal details
'Ms. Lipa did not allow this use'
The lawsuit states, "Ms. Lipa's face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever." "Ms. Lipa did not allow and would not have allowed this use." The complaint also alleges that Samsung profited from the impression that Lipa endorsed their product when she did not.
Additional evidence
Evidence included in the complaint
The complaint also includes evidence that Lipa owns the copyright to the image used on Samsung's packaging, which was taken backstage at the Austin City Limits Festival in 2024. It further quoted comments from fans on X (formerly Twitter) who claimed they bought Samsung TVs because of Lipa's supposed endorsement. The suit also highlights that Lipa has built a "premium brand" and is "highly selective" about product endorsements.
Awaiting response
No response from Samsung yet
As of now, Samsung has not responded to the allegations made in Lipa's lawsuit. The complaint alleges copyright infringement, violation of California's right of publicity statute, a federal Lanham Act claim, and trademark claims. The suit was filed in the Central District of California.