ET Now launches 2 new flagship shows
ET Now is shaking things up with two fresh flagship shows: "South Central" and "The Interview with Ayesha Faridi."
"South Central" is designed to spotlight South India's growing economic and cultural impact, while "The Interview with Ayesha Faridi" brings leadership stories from across India to the forefront.
"South Central" premieres September 29, and "The Interview" kicks off October 3.
'South Central'
Airing weekdays at 5:30pm "South Central" dives into how the five southern states are driving business, politics, cinema, and lifestyle trends—showing why this region matters more than ever for India's future.
'The Interview with Ayesha Faridi'
Launching October 3 at 3:30pm this weekly show sees Executive Editor Ayesha Faridi chatting with influential names from business, policy, sports, markets, and culture.
Expect real talk on decisions shaping India and beyond—straight from those making it happen.