Ajay Devgn's CineX to open new multiplexes in Gurugram, Rajkot
What's the story
Ajay Devgn's premium cinema brand, Devgn CineX, is set to expand its presence with the opening of new multiplexes in Gurugram and Rajkot. The move is part of the brand's strategy to strengthen its foothold in key Indian markets while providing audiences with a more luxurious movie-watching experience. Currently, Devgn CineX operates 60 screens across 20 properties in 19 locations and plans to add another 30 screens this year.
Features
New properties are equipped with 5 screens and recliner seating
The Gurugram multiplex is located at Vista Square Mall, Sector 82A, developed by SMARR Realty, while the Rajkot property is at Marvel Plus Mall, Mavdi.
Both locations have a capacity of 574 guests and feature five screens.
The auditoriums will be equipped with recliner seating for added comfort.
Special features
Gurugram will have 1 of the biggest screens in city
The Gurugram multiplex will have one of the biggest screens in the city, measuring 55 feet.
Its food and beverage menu will span multicuisine dishes and gourmet options.
Moviegoers can also scan QR codes at their seats to place orders and access services, making the experience more convenient.
Expansion goals
'Expansion is not just about entering new cities...'
Speaking about the expansion, Ajay Agrawal, CEO of Devgn CineX, said in a statement that they are excited to grow their presence in key markets.
"For us, expansion is not just about entering new cities but about building a strong connection with local audiences and giving them a reason to choose the cinema-going experience we all love."
"We are highly excited about our expansion in both cities, and we will always strive to provide memorable experiences for moviegoers."