Coronavirus: Filmmakers rush to register 'corona' in movie titles
Bollywood seems to be setting a new example in creating art out of tragedy. While the world has come to a standstill due to the deadly coronavirus pandemic, countless Bollywood filmmakers and producers are rushing to get 'corona' registered for their forthcoming projects. One enviable title that has emerged out is "Corona Pyaar Hai", obviously reminiscent of Hrithik Roshan's superhit debut movie from 2000.
As revealed by a report in Times of India, the quirky title was registered by Eros International with the Indian Film and Television Producer Council (IFTPC) last week. Producer Krishika Lulla of Eros confirmed the development to the publication, saying that the planned project is currently being scripted, adding that the subject of the pandemic will be portrayed through a love story.
"Currently, we are fine tuning the script and are waiting for things to subside, as things have come to a standstill now. Once everything is normal, we will start the project in full swing," the producer was quoted as saying by the publication.
Another film body, Indian Motion Picture Producers' Association (IMPPA) also said that producers have been rushing to register movie titles revolving around 'corona', one such title being "Deadly Corona." However, this is not the first such instance. Previously, upon the abrogation of Article 370 last year, producers were seen registering titles such as Kashmir Hamara Hai, Article 370 Abolished, Kashmir Mein Tiranga, etc.
Evidently, the pandemic is adversely affecting the movie business. To contain the spread of the deadly virus, film associations have decided to stall all productions until March 31. Furthermore, the release of major movies such as Akshay Kumar's Sooryavanshi have been indefinitely postponed. Also, the box office collections of running films such as Angrezi Medium and Baaghi 3, have also taken a hit.
Notably, the coronavirus has sickened more than 110 people in India and killed two. Across the globe, the deadly virus has reportedly claimed the lives of over 6,500 persons and affected 1.7 lakh.