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#HomeAloneAgain: Macaulay Culkin returns for Google Assistant ad

#HomeAloneAgain: Macaulay Culkin returns for Google Assistant ad

Dec 20, 2018
05:46 pm

What's the story

The Christmas season is upon us and there is no denying that the 1990 movie Home Alone remains one of the most loved holiday movies of all times, globally. With festivities and magic in the air, this year, Google has decided to tap into the popularity of the film and its nostalgia by recreating the film's most iconic sequences via advertising Google Assistant products.

Movie plot

Film follows the story of a mischievous boy, Kevin McAllister

The film follows the story of a mischievous boy, Kevin McAllister, played by Macaulay Culkin. He is accidentally left behind while his parents and family go on a vacation. Home alone, Kevin begins to have fun around the house until he realizes that being the man of the house has its responsibilities when he has to ingeniously defend his home against two 'Wet Bandits'.

Details

Ad shows us Culkin with Google Assistant powered devices

The Home Alone Again ad shows a grown-up Culkin with Google Assistant powered devices. Macaulay has Google note he's out of aftershave, remind him to clean sheets, turn down the temperature. He also monitors the delivery guy through a Google-assisted camera. Culkin is also helped by Google in 'Operation Kevin', to secure the lock, and help with the fake dance to discourage the bandits.

Twitter Post

Google flaunts how being home alone is easy

Reference

Devices, shown in ad, tie in with the movie sequences

The devices, shown in the ad, tie in with the movie sequences. The Google Home Hub is used to turn down the temperature by 2 degrees, avoiding the movie's frightening encounter with the fire grate in the basement. The Home Mini features, remind Kevin to clean the sheets and the Nest Hello door camera lets him monitor the delivery boy while watching television.

Easter eggs

Easter Egg questions for Google Assistant

Apart from the devices in the ad, Google has some Home Alone-themed limited time Easter eggs. If we ask Google how much we owe it, it replies 'Keep the change, you filthy animal'. Forgetting something is replied with the iconic Kevin scream. Saying 'It's me Snakes. I got the stuff' creates a dialogue from the film Kevin watches, Angels with Filthy Souls.

Do you know?

Recreate some scenes from the movie

Besides these, saying 'The wet bandits are here' triggers a scene from the movie, where Kevin defends the house. Saying 'I'm the man of the house' replays the famous scene where Kevin puts on aftershave and screams when it burns.

Opinion

Why 'Home Alone' and Google tie-up makes sense

Home Alone, which turns 28, is a beloved movie and remains as popular with search interest increasing 1,900% last year. Google rides this popularity by tying their products with the film and why not, after all, Google Assistant devices are smart holiday gifts. Their message 'Make Google do it' ties in well, as Google Assistant would have made being home alone easier for Kevin.