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Home / News / Entertainment News / Happy to see how 'Hichki' resonated with audiences: Director Siddharth
Entertainment

Happy to see how 'Hichki' resonated with audiences: Director Siddharth

Happy to see how 'Hichki' resonated with audiences: Director Siddharth
Written by Manoj Panchal
Jun 23, 2018, 05:32 pm 1 min read
Happy to see how 'Hichki' resonated with audiences: Director Siddharth

Filmmaker Siddharth P Malhotra says he is happy that his last directorial venture "Hichki" was well-received by the audiences, especially women. The film, featuring Rani Mukerji in the lead role, was recently aired on Sony TV and is rated higher than any other women-centric film since the time Broadcast Audience Research Council (BARC) came into industry usage to derive rating points. Here's more.

Hichki
'Hichki' recently received standing ovation at Shanghai International Film Festival

"With 'Hichki' we challenged various norms like it being a female-centric film, an issue-based film which spoke about syndrome which not many were aware of and an actress coming back on screen post maternity.", Siddharth said. "Hichki" is a story of an aspiring teacher played by Rani, who suffers from Tourette syndrome. It recently received a standing ovation at the Shanghai International Film Festival.

Quote
Heartening to know Hichki rated so well on TV: Malhotra

"Aditya Chopra, Rani, Maneesh, my DOP Avinash, the entire team and me went with the hope that we have made an honest film. It is extremely hearting to see how it has resonated with the audiences," Malhotra said in a statement.

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Developing and Managing the Hindi team at Newsbytes. A strong believer in the power of positive thinking at the workplace. Bad but enthusiastic cook #HumanMachine
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