How Anna Kendrick is quietly winning the OTT game
What's the story
From movies to theaters, Anna Kendrick has cracked the code of the OTT era. With the advent of digital, she has shaped her career accordingly. From picking up interesting roles to connecting with people through OTTs, Kendrick has managed to stay in the game and bring more fans to her side. Here's how she did it and what it means for her future.
OTT debut
'Love Life' as a game changer
Kendrick left quite an impression with Love Life, a rom-com series on a popular OTT platform. The series was her first big break in a series format, allowing her to delve into character development over several episodes. The show was widely praised and highlighted Kendrick's versatility to switch things up. It demonstrated she could flourish beyond traditional cinema.
Role variety
Embracing diverse roles
Kendrick's choice of roles in the OTT era is a deliberate attempt to diversify her portfolio. She has dabbled in projects from comedies to dramas, proving her versatility as an actor. By not restricting herself to a genre or a character, she has widened her appeal and proved that she can do justice to complicated narratives across various platforms.
Audience connection
Engaging with digital audiences
Apart from acting, Kendrick also interacts with fans actively on social media and other digital platforms. This direct interaction keeps the connection strong with audiences who consume content online. By sharing glimpses of her projects and personal life, she builds an authentic relationship with viewers, which is much more than just the screen.
New partnerships
Collaborating with emerging talent
Kendrick's willingness to work with emerging directors and writers in the OTT space highlights another aspect of her career reinvention. By collaborating on innovative projects led by fresh voices, she stays at the forefront of creative storytelling trends. These partnerships often result in unique content that resonates well with modern audiences seeking originality.