Chris Hemsworth's secret to staying relevant beyond the theaters
What's the story
Chris Hemsworth, aka Thor from the Marvel Cinematic Universe, has successfully made a transition into the streaming era. With the advent of digital platforms, Hemsworth has made his career fit into the new world. His smart choices have kept him relevant and widened his audience. Here's looking at how he has traversed the shift, focusing on key projects and decisions defining his journey.
#1
'Extraction' success on Netflix
One of Hemsworth's biggest moves in the OTT world was headlining Netflix's original film, Extraction. Released when audiences were looking for something new to watch at home, Extraction easily became one of Netflix's most-watched films. The movie proved Hemsworth's mettle to lead an action-packed story outside of theaters, showing he could bring people to digital platforms just as well.
#2
Diversifying roles beyond action
While action roles have been a staple for Hemsworth, he has also diversified his portfolio by exploring different genres within OTT services. By taking on varied roles, he demonstrates versatility and appeals to broader audiences. This strategic diversification helps him avoid being typecast and keeps his career dynamic and engaging for fans who follow him across different types of content.
#3
Collaborations with OTT giants
Hemsworth's collaborations with major OTT platforms like Netflix also highlight another aspect of his pivot in the industry. By joining hands with these giants, he gains access to vast resources and global distribution networks that amplify his projects's reach. These partnerships not only enhance visibility but also provide creative opportunities that might not be available through traditional film studios.
Tip 1
Leveraging social media influence
Apart from selecting impactful projects, Hemsworth also uses social media to communicate directly with fans across the globe. His active presence makes him promote upcoming releases effectively and keep fans engaged between projects. This direct line of communication not only builds anticipation for new content but also strengthens fan loyalty by offering glimpses into both professional endeavors and personal life moments.