How George Clooney is expanding his horizons with OTT
What's the story
George Clooney is a mega-star, actor, and filmmaker who has beautifully adjusted to the new world of entertainment, the OTT era. With cinema struggling, Clooney has cleverly turned his attention toward digital, giving him a chance to reach larger audiences and experiment with storytelling. Not only does this speak of versatility, but it also shows how veteran actors can reinvent themselves with new formats.
#1
'The Midnight Sky' success
Clooney directed and starred in 2020's The Midnight Sky, a sci-fi film that dropped on a major OTT platform. The film garnered a lot of attention for its timely themes and Clooney's dual role as director and lead. By opting for an OTT release, he made certain that the film reached global audiences when traditional theaters were mostly inaccessible. It proved his adaptability to changing viewer habits.
#2
Embracing directorial ventures
Clooney has been directing more in the recent past, with most of his projects premiering on OTT services. His directorial projects give him more creative control over storytelling and deliver them directly to audiences through digital platforms. This shift is in line with industry trends where filmmakers are looking for new avenues of content distribution apart from regular cinema releases.
#3
Collaborations with OTT giants
Collaborating with leading OTT platforms has been key to Clooney's career reinvention. By teaming up with these companies, he gets to access their vast resources for production and marketing while reaping the benefits of their massive subscriber bases across the world. The collaborations allow him to produce high-quality content that appeals to a wide variety of audiences in different regions.
#4
Expanding genre horizons
Through the OTT medium, Clooney has dabbled in genres he has never explored, not even in mainstream cinema. From drama and comedy to science fiction and thrillers, this diversification gives him more freedom as an artist, not being boxed into expectations of the box office or the genre of a film, like in theatrical releases.