How Jenna Fischer is staying relevant in the OTT era
What's the story
Jenna Fischer, best known as Pam Beesly on The Office, has easily transitioned into the OTT age. As the good old television evolves, a lot of actors struggle to move to the new platform. But Fischer has handled this change with smart choices and an eye on the changing world. Here's how actors can thrive in the digital age, just like Fischer.
Drive 1
Embracing new platforms
Fischer's transition to OTT platforms has been characterized by her openness to experiment with different roles, apart from her legendary one from The Office. By appearing in a variety of projects across genres, she proved her mettle as an actor. This flexibility not only expanded her audience but also helped her connect with the viewers who watch content mainly on OTT platforms.
Drive 2
Leveraging social media presence
In the digital age, it's imperative to have a strong social media presence to remain relevant. Fischer does a great job of it by utilizing platforms like Instagram and Twitter to interact with fans and promote her work. She shares behind-the-scenes snippets and personal stories to create a connection with her audience. This eventually leads to sustained interest in her projects.
Drive 3
Collaborating with emerging talent
Fischer's career reinvention also includes working with new talent in the industry. By teaming up with up-and-coming writers and directors on OTT projects, she draws from fresh perspectives and innovative storytelling techniques. This not only keeps her work dynamic but also establishes her as a supportive figure in the entertainment community.
Drive 4
Exploring podcasting ventures
Along with acting, Fischer has also dabbled in podcasting—a medium that has become immensely popular in the last few years. By co-hosting Office Ladies with Angela Kinsey, Fischer gets to revisit The Office while also captivating listeners with thoughtful conversations about each episode. This venture takes her beyond conventional acting roles and highlights another side of her creativity.