India micro-drama boom as startups seek $40 million and $35 million
India's micro-drama scene is exploding, with startups like Flick TV, Rigi, and Dashverse Reels looking to raise around $40 million, around $35 million, and Rigi denying being in active fundraising mode.
These quick-hit, AI-powered shows are everywhere: 450 million downloads and 100 million monthly users, according to Lumikai's State of India Interactive Media Report 2025 (released March 2026).
The market is only getting bigger too, expected to jump from $300 million in 2025 to $4.5 billion by 2030.
Rigi leads FY25 revenue ₹29.3cr
Rigi leads the pack in revenue in FY25 at ₹29.3 crore, while Dashverse Reels and Flick TV follow behind.
Flick TV is aiming for a $40 million raise; Dashverse wants $35 million.
Even established players like Pocket FM and ShareChat are doubling down on micro-dramas as competition heats up.