'Mission Cinderella' getting direct-to-digital April release? Here's what we know
What's the story
Akshay Kumar is one of the most prolific actors in Bollywood at present. It hasn't been even a fortnight since his last release Bachchhan Paandey, but if reports are to be believed, his next Hindi flick will drop within a month! Kumar's next, Mission Cinderella, is touted to be an OTT outing and reportedly it will premiere in April itself. Here's more on this.
Context
Why does this story matter?
Mission Cinderella is the official Hindi remake of the 2018 Tamil film Ratsasan. The news of Kumar leading the then-untitled project was reported in June last year, with makers planning to begin shooting by August 2021. Also, Rakul Preet Singh was reported to star as the female lead in this crime thriller, helmed by Ranjit M Tewari, who directed Kumar's Bell Bottom, too.
Details
Disney+ Hotstar will reportedly stream the movie
According to a report by Bollywood Hungama, the Vashu and Jackky Bhagnani-backed project will arrive on Disney+ Hotstar next month. Citing an anonymous source, the portal said Mission Cinderella will be dropped on the platform on April 29 (Friday). "[It] isn't exactly a big-screen spectacle that can get the audience on board in big numbers," the source had earlier told Bollywood Hungama.
Source
Makers didn't want repeat of 'Bell Bottom,' thus choosing OTT
"The overall budget [for Mission Cinderella] including Akshay's acting fees was in the range of Rs. 175 crore," the source revealed. "While the producers did lose out on money in Bell Bottom, they didn't want a deja-vu and hence, after analyzing all business models, they finally decided on a direct-to-digital premiere." Notably, the Bhagnanis had produced Kumar's August 2021 release as well.
Information
Have the producers already earned profit?
Earlier this month, Disney+ Hotstar has bought the streaming rights for a sum of Rs. 135 crore, said reports. Apart from that, the satellite and music rights have also been pre-sold. Reportedly, the entire package has brought in a profit of Rs. 20 crore for the producers. One of the most acclaimed movies of 2018, Ratsasan starred Vishnu Vishal and Amala Paul.
Do you know?
Here's the plot of 'Ratsasan'
Ratsasan tells the story of a police officer investigating the murder of school girls. The twists and turns in this psychological thriller and its haunting score made up for a truly thrilling experience. Kumar is playing the cop in the movie. (Source: Bollywood Hungama)