Kerala High Court stays rule barring landing pages from TRP
Entertainment
Big news for TV ratings: The Kerala High Court has hit pause on a fresh rule that would stop counting landing page views toward Television Rating Points (TRP).
Landing pages are the channels you see first when you turn on your set-top box, and they are a major source of income for cable operators.
Cable operators challenged rule, broadcasters support
The stay came after cable operators challenged the rule, saying it ignores real viewing habits.
News broadcasters actually support the change, hoping it will keep ratings fair and less inflated.
For now, everything is on hold until June 19, when the court will take another look.
This decision could seriously shake up how TV news channels are ranked in India.