Now listen to Bauua Singh from 'Zero' on your Alexa
What's the story
Are you a die-hard fan of Shah Rukh Khan who also owns Amazon's Alexa? Then, here's a good news for you. You can now use your Alexa to engage with SRK's character from his upcoming film Zero, Bauua Singh, and listen to his shayaris, jokes, and poems. Red Chillies Entertainment, the producers of Zero, has collaborated with Amazon for its promotional activities. Here's more.
Information
Just say 'Alexa, open Bauua from Zero'
Fans will now be able to listen to Bauua's voice on their Amazon Echo speakers as well as other Alexa built-in devices like Bose headphones. All they have to do is say, "Alexa, open Bauua from Zero," and Voila! Bauua is ready with his fundae.
Twitter Post
'Go ahead, explore now'
Want to talk to Bauua? Just say, “Alexa, open Bauua from Zero” to your Amazon Alexa devices and listen to @BauuaSingh’s life fundas, shayaris and a lot more! Go ahead, explore now! #BauuaOnAlexa @AmazonEchoIndia @iamsrk @aanandlrai pic.twitter.com/ITx4fUGX46
— Red Chillies Entertainment (@RedChilliesEnt) December 8, 2018
Promotion
Red Chillies Entertainment: First to develop Alexa skill for promotion
Red Chillies Entertainment is the first-ever Indian production company to develop such an interactive Alexa skill as part of their promotions. As Forbes reported, the use of voice interface is set to be an effective strategy in the near future and is well-timed for Zero's promotion. Binda Dey, Marketing Head of Red Chillies Entertainment, said they wanted to portray Bauua's persona through this association.
Information
Imitate Bauua, win #BauuaOnAlexaContest, meet stars of 'Zero'
There's also a contest titled #BauuaOnAlexaContest by the SRK-founded production company on social media, in which fans can post recordings of them trying to imitate Bauua's style. The winners will win film merchandise and also get a chance to meet the stars of the film.
Stickers
Check for special stickers as 'Zero' ties up with WhatsApp
Red Chillies is making the best use of social media for the promotion of Zero. Zero is also the first Bollywood film to tie up with messaging platform WhatsApp, where special stickers and GIFs featuring the film's characters will be on offer. The film has also released special GIFs that can be used in other social media platforms like Instagram, Facebook, Twitter, and Snapchat.
Twitter Post
Here are some quirky GIFs you can use
Make your conversations interesting by adding Bauua ka andaaz. #BauuaGIFs are now available across all platforms for you to start using!@iamsrk @AnushkaSharma #KatrinaKaif @aanandlrai @cypplOfficial pic.twitter.com/g79jE82wri
— Red Chillies Entertainment (@RedChilliesEnt) December 11, 2018
Movie
Watch 'Zero' at your nearest theaters on December 21
Coming to the film, Zero is one of the most anticipated films of the year and has garnered huge attention after its trailer gave a glimpse of the unique character of Bauua Singh. The movie's story revolves around Bauua's quest to find true love. The film also features Anushka Sharma and Katrina Kaif in the lead and will hit theaters on December 21.