Meghan Markle launches As Ever Rose and announces expansion
Meghan Markle just dropped her first wine under her brand As Ever—a 2023 Napa Valley rose priced at $30 a bottle (with bundle deals if you're stocking up: sets of three for $90, half cases for $159, and full cases for $300).
The launch lines up with Princess Diana's birthday and the anniversary of when Meghan and Harry first started talking, adding a personal touch.
A light, dry, and fresh rose
This rose is all about summer vibes: light, dry, and fresh, with hints of stone fruit and a bit of minerality. It's meant for easy celebrations and chill get-togethers.
The drop comes right after As Ever restocked its pantry items, and there are already plans for sparkling wines and more varietals soon.
Focus on intentional living
Instead of chasing trends or heavy influencer hype, Meghan's brand focuses on intentional living—think quality experiences over quantity.
The idea is to make wine feel approachable but special enough for your own milestones or hangouts with friends.