NewsBytes
    Hindi Tamil Telugu
    More
    In the news
    Netflix
    Shah Rukh Khan
    Alia Bhatt
    Salman Khan
    Ranbir Kapoor
    Ranveer Singh
    Amazon Prime Video
    NewsBytes
    Hindi Tamil Telugu
    NewsBytes
    User Placeholder

    Hi,

    Logout


    India Business World Politics Sports Technology Entertainment Auto Lifestyle Inspirational Career Bengaluru Delhi Mumbai Visual Stories Find Cricket Statistics Phones Reviews Fitness Bands Reviews Speakers Reviews

    Download Android App

    Follow us on
    • Facebook
    • Twitter
    • Linkedin
     
    Home / News / Entertainment News / With original content, Jio plans to battle Netflix and Amazon
    Entertainment

    With original content, Jio plans to battle Netflix and Amazon

    With original content, Jio plans to battle Netflix and Amazon
    Written by Shuvrajit Das Biswas
    Jul 26, 2018, 08:55 pm 3 min read
    With original content, Jio plans to battle Netflix and Amazon

    Telecom giant Reliance Jio is now entering the content creation market. It is poised to open its production house to create original short films and web series for subscribers. This will put Jio at loggerheads with Netflix and Amazon Prime Video, both established streaming and content creating sites. However, Reliance is counting on its existing 215 million Jio subscribers base to help them expand.

    First off, why did Reliance take this direction?

    The oil-to-telecom giant disrupted the telecom sector with its competitive pricing. The affordable data tariffs led to an increase in video consumption, and they must have realized that the content market isn't properly tapped yet. Since Jio Cinema already offers video content and Reliance has partnerships with ALT Balaji and Eros, for original content, they are now looking to aggressively expand in over-the-top content.

    Let's understand how Amazon ticks

    With its huge war-chest, Amazon has aggressively expanded into the national and regional markets in India. It also create original content like 'The Ministry' with AIB and OML. Besides, it offers premium content which allows subscribers to see Bollywood and regional movies within weeks of theatrical releases. Prime recently signed 14 comedians managed by OML and the new show 'Comicstaan' is grabbing eyeballs.

    And, what makes Netflix the go-to entertainment buddy

    The amount of content Netflix provides is staggering- the Indian library of the streaming giant is the 6th largest in the world, with films dominating it. The premium service has also tied up with Red Chillies Entertainment, Phantom Films and allocated up to Rs. 600 crore to develop original content. After 'Lust Stories' and 'Sacred Games', viewers are now waiting for 'Selection Day'.

    Now, what does Reliance's venture mean for content space then?

    Reliance has its work cut out when it goes up against Netflix, Amazon Prime and a slew of streaming sites. However, while unlikely to gain immediate traction against the well-established behemoths, their model of commerce-content-carriage might pay off since their telecom base is well established. Their advent in original content creation is a boon for artists and something to look forward to.

    But can Reliance unseat Amazon Prime Video and Neflix?

    Amazon Prime Video has the biggest subscriber base in India which is reportedly around 1 crore. With each subscription costing Rs. 999 annually, they generate decent revenue. Netflix, on the other hand, is categorized as a 'premium' streaming service in India. Its subscription rates are Rs. 500-800 per month. At this point in time, it is hard to predict if Reliance can emerge a winner, but the spot is definitely open.

    Share this timeline
    Facebook
    Whatsapp
    Twitter
    Linkedin
    Netflix
    Reliance
    Reliance Jio
    Jio

    Netflix

    Abhishek Bachchan-Nimrat KaurYami Gautam starrer 'Dasvi' to reportedly get sequel Abhishek Bachchan
    OTT weekend watchlist: 'Bhediya,' 'Merpeople,' among other titles to binge-watch OTT releases
    Fans strive to save #Lockwood&Co; but is it lost battle OTT releases
    OTT: Netflix India announces new crime-drama series titled 'Kohrra' OTT releases

    Reliance

    Sensex gains 627 points, Nifty settles near 18,500 mark Stock Market
    Reliance pens deal with Warner Bros: How it'll disrupt OTT Warner Bros
    Dunzo's bumpy road to profitability: From layoffs to fresh capital Google
    Sensex gains over 1,000 points, Nifty settles above 17,300 points Stock Market

    Reliance Jio

    BSNL is re-emerging from shadows: How is telco reviving itself Bharat Sanchar Nigam Limited
    How TRAI's new rule will relieve you of spam calls Telecom Regulatory Authority Of India
    Meet JioDive, affordable headset to watch IPL matches in VR Jio
    Airtel 5G now available in 3,000 cities: Check coverage Bharti Airtel

    Jio

    JioCinema might start offering premium plans at just Rs. 2 Viacom 18
    Airtel 5G is now available in 500 cities: Check coverage Bharti Airtel
    Airtel launches Rs. 599 postpaid plan; 5G expanded to Kolkata Airtel Plans
    How to enable 5G on Google Pixel smartphones in India Google

    Love Entertainment News?

    Subscribe to stay updated.

    Entertainment Thumbnail
    Indian Premier League (IPL) Celebrity Hollywood Bollywood UEFA Champions League Tennis Football Smartphones Cryptocurrency Upcoming Movies Premier League Cricket News Latest automobiles Latest Cars Upcoming Cars Latest Bikes Upcoming Tablets
    About Us Privacy Policy Terms & Conditions Contact Us Ethical Conduct Grievance Redressal News News Archive Topics Archive Download DevBytes Find Cricket Statistics
    Follow us on
    Facebook Twitter Linkedin
    All rights reserved © NewsBytes 2023