Sara Arjun becomes McDonald's India brand ambassador
What's the story
Dhurandhar's Sara Arjun, the former child actor who once starred in a famous McDonald's ad, has been announced as the new brand ambassador for McDonald's India - North and East. As part of her association with the fast-food chain, Arjun will be featured in a new TV commercial for the Buddy Meal, a value meal designed for sharing between friends.
Nostalgic connection
'Returning to the brand for this campaign feels nostalgic'
Arjun, who has been a fan of the brand since childhood, expressed her excitement. She said in a statement, "McDonald's has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic." The new TVC recreates the iconic "girlfriend-boyfriend" banter from Arjun's original ad, blending nostalgia with humor.
Meal details
Buddy Meal priced at ₹119
The Buddy Meal, priced at ₹119, includes two burgers (McAloo Tikki or Veg Surprise), two Cokes, and one medium fries. The meal is a nod to the joy of sharing meals with friends. The new TVC features Arjun and her friend playfully discussing their expectations from relationships before realizing that sometimes all they need is a simple meal from McDonald's.
Campaign goal
'With the Buddy Meal, we are celebrating friendship'
Anant Agarwal, Vice Chairman of MMG Group and CPRL, said the association with Arjun is a reminder of the emotional connections customers have with their company. He added, "With the Buddy Meal, we are celebrating friendship, nostalgia, and the simple joy of sharing a McDonald's meal together at great value." The Buddy Meal will be available at McDonald's restaurants in North and East India for a limited period through dine-in, takeaway, drive-thru, the McDonald's App, and leading food delivery platforms.