Smriti Irani's 'Kyunki' reboot beats 'Anupamaa' in ratings
Kyunki Saas Bhi Kabhi Bahu Thi is back and making waves—its reboot just pulled the highest ratings for any Hindi fiction show launch in five years, with a solid 2.5 TVR.
Smriti Irani and Amar Upadhyay reprise their iconic roles as Tulsi and Mihir, outshining even current favorites like Anupamaa.
Show airs on Star Plus and JioHotstar
Airing on Star Plus and JioHotstar every weekday at 10:30pm the show's late-night slot seems to be working.
The reboot nails that sweet spot between nostalgia for longtime fans and fresher storytelling for new viewers—critics are appreciating how it blends old-school vibes with modern drama.
Eight sponsors signed on before launch
Before it even launched, eight major sponsors jumped on board, with more joining as ratings soared.
Piyush Goyal from JioStar called the record-breaking debut a "milestone."
Reviewers note it's not just about nostalgia—the emotional depth is connecting with audiences who want something familiar but still relevant today.