The unprecedented popularity of Labubu dolls
Labubu, a quirky plush toy created by Hong Kong artist Kasing Lung and produced by Pop Mart since 2019, has become a viral sensation. Thanks to TikTok trends and celebrity shoutouts, Labubu is now a collector's dream—and just made headlines when a four-foot-tall version sold at auction in Beijing for more than $150,000.
Labubu breaks records at auction
At the recent Yongle auction in Beijing, Labubu smashed records with multiple big sales—a four-foot-tall version went for over $150k, and a rare mint-colored version fetched about $170k (with fees). In total, 48 pieces brought in over half a million dollars.
Why Labubu is trending on TikTok
Labubu isn't just cute—it's part of a bigger wave of adult collectibles that are blowing up online. With over 1.4 million TikTok posts and rising demand boosting Pop Mart's stock price, Labubu has become both a nostalgic favorite and an investment piece for fans around the world.