Yami Gautam calls out Bollywood's 'paid hype' problem
Yami Gautam isn't holding back about Bollywood's marketing scene.
She says some folks demand money to create buzz—or to avoid bad press—before a film even drops.
Calling it "nothing but kind of extortion," she worries this "plague" could hurt the industry's future.
Her comments come just before her husband Aditya Dhar's film Dhurandhar, starring Ranveer Singh, hits theaters.
What's really going on?
Gautam explained that these pay-for-hype tactics aren't an issue in South Indian cinema because people there stick together more.
She thinks it's time for Bollywood actors, directors, and producers to unite and put a stop to this shady trend.
Who else is speaking up?
Hrithik Roshan backed Gautam up, saying the real loss here is honest journalism.
In his words: "Without freedom of expression, without the truth helping us evolve, what job satisfaction can they or any of us hope for?"