Zee launches Kannada, Bengali channels under 'Z' What's Next initiative
Zee Entertainment just dropped two fresh regional TV channels—Zee Power (in Kannada) and Zee BanglaSonar (in Bengali)—as part of its 'Z' What's Next initiative.
Zee Power is all about high-energy stories for young, semi-urban audiences in Karnataka, while Zee BanglaSonar aims to reach male viewers across West Bengal and beyond.
What to expect from these 2 new channels?
Zee Power will offer a mix of five fiction shows, daily non-fiction content, movie slots, and special World Television Premieres.
Siju Prabhakaran from ZEEL shared that this channel brings a new vibe compared to the usual Zee Kannada fare.
Meanwhile, Zee BanglaSonar wants to shake up the Bengali TV scene with storytelling rooted in local culture—Samrat Ghosh from ZEEL calls it "a truly differentiated experience" designed for a wide range of viewers.