'How India Eats's report reveals key food trends in 2025
Swiggy's new "How India Eats" report, with Kearney, highlights how digital habits and more choices are changing the way India eats.
Healthier meals, local flavors, and global cuisines are all gaining ground.
Late-night cravings and healthy picks get a boost
Ordering food after 11pm is taking off—pizzas, cakes, and soft drinks lead the pack.
At the same time, meals focused on protein and calorie control are catching on much faster than old-school options.
Regional favorites and global tastes explode in popularity
Cuisines from places like Goa, Bihar, and the hills are seeing huge growth—2 to 8 times faster than mainstream fare.
International foods like Korean, Vietnamese, and Mexican are also booming.
Food market is growing fast—and so is curiosity
India's food services market could top $125 billion by 2030.
Non-metro cities are dining out twice as quickly as big metros.
People are exploring more restaurants and trying new cuisines every year—clearly up for more variety on their plates.