Gen Z aesthetics of 2023 that we'll see in 2024
What's the story
In the digital landscape of 2023, Gen Z reshaped aesthetics with trends ranging from "coastal grandmothers" to "clean girls."
Having entered 2024, it is time to understand and embrace these evolving styles.
Let's look into the captivating world of Gen Z aesthetics that charmed hearts and dominated timelines last year, promising to continue their reign in the coming year.
Aesthetic 1
Coastal grandmother
Among the standout aesthetics of 2023, "coastal grandmother" combines classic ocean-side simplicity with a modern twist.
Rejecting the overly preppy, this aesthetic finds its charm in striped sweaters over collared shirts, steering clear of traditional preppy grandmother stereotypes.
As we transition into 2024, "coastal grandmother" promises a refreshing take on timeless fashion inspired by the sea.
Aesthetic 2
Soft girl
"Soft girl," both a fashion aesthetic and a lifestyle, took social media by storm in 2023. Defined by a deliberately cutesy, feminine look paired with a girly attitude, "soft girl" embraces tenderness, sweetness, and sensitivity.
As we move forward, the "soft girl" aesthetic continues to shape the fashion landscape, celebrating a blend of innocence and empowerment that resonates with young women worldwide.
Aesthetic 3
Dark academia
"Dark academia," characterized by plaid patterns and intellectual charm, dominated the fashion arena in 2023.
Pleated miniskirts, oversized jackets, and classic button-up blouses became staples of this aesthetic.
As we anticipate 2024's fashion landscape, "dark academia's" influence persists, offering a sophisticated and timeless style that transcends the realms of fashion into a cultural movement embracing knowledge and aesthetics.
Aesthetic 4
Frazzled English woman
2023 saw the rise of the "frazzled English woman" aesthetic, drawing inspiration from layers and a touch of eccentricity.
Featuring off-the-shoulder knitwear, midi skirts, and knee-high boots, this aesthetic mirrors the charming chaos of Bridget Jones.
With its celebration of individuality and quirky fashion choices, the "frazzled English woman" promises to continue making waves in 2024.
Aesthetic 5
Clean girl
"Clean girl" aesthetic defines simplicity with a preference for neutral colors and timeless styles. From glowy skin to slicked-back hair, this trend embodies effortless beauty.
As we step into 2024's new trends, the "clean girl" aesthetic remains a symbol of minimalistic elegance, encouraging individuals to embrace simplicity and classic elements in their fashion choices.
Join the "clean girl" revolution and radiate beauty with ease.