Amazon launches 8 AI features to make product search easier
Amazon just rolled out eight fresh AI features to make finding stuff way easier.
Now you can search for products using photos, real-world objects, or just plain language, thanks to upgraded image recognition and visual search tech.
Highlights include smarter search previews, curated style recommendations, a revamped Amazon Lens that works in real time, plus a handy home-screen widget for iOS users.
Shop by Style offers AI collages
"Shop by Style" displays AI-generated shoppable collages around vibes like "Urban Luxe" or "Soft Elegance," so your feed feels more you.
The new "Lens Live" means you can point your phone at something in real life to find matching items on Amazon and add them to your wishlist or cart without leaving the interface.
Other cool tools: image filters, the "Circle to Search" function for picking out objects in pictures, and an expanded "More Like This" feature for spotting visually similar finds, all rolling out now in the US on Android and iOS.