Amazon Prime Video to cost more starting next month
Amazon is bumping up the price of its ad-free Prime Video, now called Prime Video Ultra, from $2.99 a month to $4.99 a month starting April 10, 2026.
The new Ultra plan also brings more offline downloads and lets you stream on more devices at once.
The new Ultra plan brings more offline downloads
Ultra subscribers can now save up to 100 shows or movies for offline viewing and stream on five devices at the same time (previously three).
You'll also get exclusive access to Dolby Atmos sound and UHD/4K video quality.
Pricing and availability
Prime Video by itself is $8.99 a month, or you can get it with a full Amazon Prime membership for $14.99 a month or $139 a year.
If you want the Ultra perks, add another $4.99 a month or $45.99 a year to your annual plan.
Streaming wars
Amazon started showing ads in 2024, following other streaming giants who use ads to keep prices competitive (think Paramount+ at $13.99 and Disney+ at $18.99 for ad-free plans).
The upgrades aim to give users more value, if you're willing to pay a bit extra for fewer ads and better features.