AirPods Pro with built-in cameras may launch in 2026
What's the story
Apple is said to be developing a new model of its AirPods Pro, one that would come with integrated infrared (IR) cameras. The new tech would likely enable artificial intelligence (AI)-driven visual intelligence features, possibly working with Apple's upcoming Vision products or enhancing spatial awareness and gesture recognition. The leaks claim this new model won't replace the recently launched AirPods Pro 3 but will be a premium offering in Apple's expanding product range.
Product expansion
Potential for 5 distinct AirPods models in 2026
The rumored AirPods Pro model with cameras is in line with Apple's recent product diversification strategy. The company recently launched AirPods 4 in two variants, one with Active Noise Cancellation (ANC) and one without. This move was aimed at giving users different performance and price levels. If the rumors are true, Apple's 2026 lineup could include five distinct models: AirPods Pro 3 with cameras, standard AirPods Pro 3, ANC-equipped AirPods 4, standard AirPods 4, and the high-end AirPods Max.
Market approach
Integrating sound, sight, AI into ecosystem
Apple's move away from its famously simple product grid is a clear strategy to cater to its massive user base. Just like iPhone buyers can now choose from multiple models across various price ranges, Apple seems ready to apply the same strategy for its audio products. The rumored camera-equipped AirPods Pro could be a major step forward in this direction, integrating sound, sight, and AI into one ecosystem.