Business Insider will now publish stories written by AI
What's the story
Business Insider, a leading financial and business news outlet, is gearing up to publish stories authored by artificial intelligence (AI). The move was first reported by Oliver Darcy in his Status newsletter. The publication has launched a new "author" page for "Business Insider AI," which explains that the innovative initiative will use generative AI tools to draft news stories.
Editing process
AI-generated stories will be edited by humans
The AI-generated stories will be edited by human staffers who will ensure the overall quality, accuracy, and fairness of the content. A Business Insider spokesperson confirmed to The New York Post that they are currently testing this AI byline but have not yet published any articles using it. This initiative is part of a larger effort by Axel Springer, Business Insider's parent company, to integrate more AI into its newsrooms.
AI integration
Push from Axel Springer's CEO to embrace AI
Mathias Dopfner, the CEO of Axel Springer, has been pushing his employees to make the most of AI tools. Earlier this summer, he had ordered every employee to use some form of AI in their work. At Business Insider, editors have even told their staffers that they can use ChatGPT for writing their first drafts.
Tool usage
Guidelines for using AI at Business Insider
Business Insider's website states that newsroom staff can use "approved AI tools to assist with drafting, transcription, research, data analysis, fact-checking and more." The company also emphasizes that human staffers are responsible for ensuring accuracy and fairness when these tools are used. Their use is always labeled on the site to maintain transparency with readers.
Industry trend
Other publications using generative AI for articles
Business Insider isn't the only publication looking to publish articles from an AI author. Fortune magazine uses generative AI, dubbed Fortune Intelligence, to create articles that are then edited by the publication's business editors. Bloomberg has also begun publishing AI-generated summaries at the top of news articles to provide readers with quick insights into their content.