Cristiano Ronaldo joins Perplexity AI as investor and global ambassador
What's the story
Cristiano Ronaldo, the legendary Portuguese footballer, has invested in and become a brand ambassador for artificial intelligence (AI) company Perplexity. The five-time Ballon d'Or winner announced his investment on social media platform X (formerly Twitter), saying he was "proud" to invest in Perplexity. He also launched a custom AI assistant called Ronaldo Hub as part of the collaboration.
AI assistant
Ronaldo Hub: A unique interactive experience for fans
The Ronaldo Hub offers a unique interactive experience for fans. They can explore rare images from his personal archive, browse curated questions about different phases of his life, and relive his iconic goals on an interactive pitch. This partnership is aimed at making Perplexity the go-to AI platform for asking questions, according to Aravind Srinivas, CEO of the company.
Expansion strategy
Perplexity's global reach and future plans
With Ronaldo's massive social media following of over 650 million, Perplexity hopes to expand its reach in regions like Latin America, the Middle East, and Asia where AI adoption is still in its infancy. The company has also released a YouTube video featuring two young Ronaldo fans discussing his achievements as part of this collaboration.
User experience
Ronaldo's personal connection with perplexity
Perplexity's announcement also revealed that Ronaldo is a user of its platform and "relies on Perplexity in high-stakes moments, including award speeches and major announcements." The global partnership with Perplexity aligns "his legacy of self-improvement with an AI answer engine built for people who expect the same from their tools," the company said.
Future plans
Ronaldo's vision for the digital hub
Ronaldo said his investment in Perplexity AI is just the beginning of a long-term vision. This includes the "Perplexity x CR7" digital hub, which will bring together over two decades of his football journey into one immersive space. The Cristiano Ronaldo hub will be an interactive experience where fans can explore his career, see rare images, browse curated questions, relive iconic goals and learn about their stories.