Now watch shows on Disney+ Hotstar without worrying about data
What's the story
Disney+ Hotstar, a leading OTT platform in India, has launched an innovative artificial intelligence (AI) tool designed to enhance user experience. This advanced tool aims to optimize video streaming, by reducing data usage without compromising on video quality. The feature also promises to make downloading videos for offline viewing more data-efficient.
User benefits
How does it work?
The newly introduced AI tool is essentially an advanced encoding facility that can adjust data consumption based on user habits and scene complexity. Disney+ Hotstar assures that this technology will allow users to consume less data, while getting the same quality of visuals. The firm also stated that users can expect a 25% reduction in data usage, when downloading videos for offline viewing without any loss in quality.
Technology insights
Understanding the facility
The AI technology employed by Disney+ Hotstar uses machine learning to comprehend user consumption patterns, as well as the context and complexity of each scene. The company has clarified that this technology is currently awaiting patent approval. Mukund Acharya, the Head of Technology at Disney+ Hotstar, further explained that this new AI-backed encoding technique can improve watch time per GB by 12.5%, allowing users to enjoy more content within their existing data budget.
Feature creation
Development of the AI feature
Disney+ Hotstar has revealed that the development of this feature involved various AI-based models. However, the company did not disclose whether these were native models or those sourced from third parties.