40L Indians join extramarital affairs app; Bengaluru tops list
What's the story
Bengaluru has emerged as the top city for users of Gleeden, an extramarital dating app that has crossed four million users in India. The city's contribution to the platform's Indian user base stands at 18%. Hyderabad comes second, followed by Delhi, Mumbai and Pune. The trend shows that metropolitan cities are driving the platform's growth. Interestingly, tier-2 cities are also witnessing a steady rise in Gleeden's user base, indicating a cultural shift beyond India's biggest urban hubs.
User demographics
Changing attitudes toward companionship
Gleeden, which promotes itself as a platform for private and discreet dating, says its rapid growth reflects changing attitudes toward companionship and personal fulfillment. Most of its users are married or in long-term relationships, suggesting that the app caters to those looking for emotional connections outside traditional setups. The platform has a user base of 65% men and 35% women with female participation rising by an impressive 148% over the last two years.
Usage patterns
Insights into user behavior and preferences
Indian users spend an average of one to one-and-a-half hours daily on Gleeden. Activity peaks between noon and 3:00pm and again late at night from 10:00pm to midnight. Men typically look for women aged 25-30 while women prefer men aged 30-40, especially those in financially stable professions such as doctors, senior executives, and chartered accountants. "Gleeden.com is operated by women for women, empowering their peers with ultra-discreet encounters," as per the platform's official website.