Articles about Google Analytics
Google Analytics is an online service offered by search giant Google under the Google Marketing Platform brand. The service was launched in November 2005 after Google acquired Urchin. Today, Google Analytics claims it can help you understand your site and app users to check the performance of your marketing, content, and products. The service has been tightly integrated into the Marketing Platform to work with Google advertising and publisher products so you can directly use the insights provided and tweak your usage of other Google products suitably. A key advantage of Google Analytics over Universal Analytics is that the former can be used for websites, apps, or both together while the latter can only be used to analyze websites. Additionally, Google handles a majority of the search traffic on the internet as of 2021, making Google Analytics a more accurate and effective tool to optimize one's website or app for search page indexing and engagement.
15 Mar 2021
Judge rules Google must face $5 billion incognito mode lawsuit
In June 2020, Google was slapped with a $5 billion lawsuit for allegedly tracking users activity in the Chrome browser's incognito mode.
03 Jun 2020
Google faces $5 billion lawsuit for tracking 'private mode' browsing
Google has been slapped with a class-action lawsuit seeking $5 billion.
27 Jun 2018
Google's biggest-ever rebranding of its ad lineup
Google's is rebranding its complex lineup of ad products and categorizing all of them into three major brands. With this, Google is retiring the DoubleClick and AdWords brand names.
15 Jun 2018
Google's online tool for building business apps becomes available
Google has announced that its low-code tool for building business apps called "App Maker" is now available to use for all G Suite Business, Enterprise, and Education customers.
09 Apr 2018
Google Docs' privacy loophole you didn't know about
Google Docs is the most preferred way of file-sharing and collaboration because it's free and accessible to everyone having a Google account.
26 Mar 2018
Rahul calls PM 'Big Boss' who spies, BJP rubbishes charge
Congress and BJP on Monday again locked horns on the prickly issue of data sharing with Rahul Gandhi dubbing Prime Minister Narendra Modi the "Big Boss who likes to spy on Indians" and the ruling party accusing the opposition party of "theft".
25 May 2017
Now, Google "big brother" is even watching your offline transactions
While using Google products like Gmail, its search engine, Maps and YouTube has become our daily habits, the online giant in return has been siphoning off our personal data to mint money.
21 May 2017
Twitter boss apologizes for Trump's win
Twitter co-founder Evan Williams apologized for the role his company reportedly played during the US presidential elections, which ended with Donald Trump's victory.
09 May 2017
Google and Facebook are leading the online advertisement revolution
The world is on the Internet and, therefore, the advertisements are following suit.