Articles about Google Analytics

Google Analytics is an online service offered by search giant Google under the Google Marketing Platform brand. The service was launched in November 2005 after Google acquired Urchin. Today, Google Analytics claims it can help you understand your site and app users to check the performance of your marketing, content, and products. The service has been tightly integrated into the Marketing Platform to work with Google advertising and publisher products so you can directly use the insights provided and tweak your usage of other Google products suitably. A key advantage of Google Analytics over Universal Analytics is that the former can be used for websites, apps, or both together while the latter can only be used to analyze websites. Additionally, Google handles a majority of the search traffic on the internet as of 2021, making Google Analytics a more accurate and effective tool to optimize one's website or app for search page indexing and engagement.

Judge rules Google must face $5 billion incognito mode lawsuit

15 Mar 2021

Judge rules Google must face $5 billion incognito mode lawsuit

In June 2020, Google was slapped with a $5 billion lawsuit for allegedly tracking users activity in the Chrome browser's incognito mode.

Google faces $5 billion lawsuit for tracking 'private mode' browsing

03 Jun 2020

Google faces $5 billion lawsuit for tracking 'private mode' browsing

Google has been slapped with a class-action lawsuit seeking $5 billion.

Google's biggest-ever rebranding of its ad lineup

27 Jun 2018

Google's biggest-ever rebranding of its ad lineup

Google's is rebranding its complex lineup of ad products and categorizing all of them into three major brands. With this, Google is retiring the DoubleClick and AdWords brand names.

Google's online tool for building business apps becomes available

15 Jun 2018

Google's online tool for building business apps becomes available

Google has announced that its low-code tool for building business apps called "App Maker" is now available to use for all G Suite Business, Enterprise, and Education customers.

Google Docs' privacy loophole you didn't know about

09 Apr 2018

Google Docs' privacy loophole you didn't know about

Google Docs is the most preferred way of file-sharing and collaboration because it's free and accessible to everyone having a Google account.

Rahul calls PM 'Big Boss' who spies, BJP rubbishes charge

26 Mar 2018

Rahul calls PM 'Big Boss' who spies, BJP rubbishes charge

Congress and BJP on Monday again locked horns on the prickly issue of data sharing with Rahul Gandhi dubbing Prime Minister Narendra Modi the "Big Boss who likes to spy on Indians" and the ruling party accusing the opposition party of "theft".

Now, Google "big brother" is even watching your offline transactions

25 May 2017

Now, Google "big brother" is even watching your offline transactions

While using Google products like Gmail, its search engine, Maps and YouTube has become our daily habits, the online giant in return has been siphoning off our personal data to mint money.

Twitter boss apologizes for Trump's win

21 May 2017

Twitter boss apologizes for Trump's win

Twitter co-founder Evan Williams apologized for the role his company reportedly played during the US presidential elections, which ended with Donald Trump's victory.

Google and Facebook are leading the online advertisement revolution

09 May 2017

Google and Facebook are leading the online advertisement revolution

The world is on the Internet and, therefore, the advertisements are following suit.