Google partners with Australia's national news agency for Gemini AI
What's the story
Google has struck a deal with Australia's national news agency, the Australian Associated Press (AAP), to enhance its Gemini artificial intelligence (AI) platform. The partnership will see AAP provide content to Google's Gemini, improving the quality and accuracy of its responses. While the financial details of this agreement remain undisclosed, it is expected to deliver real-time information on the Gemini app.
News integrity
AAP's commitment to journalism
The AAP, a 90-year-old institution, has vowed to uphold its journalistic standards in this partnership. The agency's content will be used by Google's products to ensure that the information provided is both timely and accurate. Emma Cowdroy, CEO of AAP, said this deal is a strong endorsement of their reputation as a leading and trusted news media organization.
AI improvement
Tech companies and news media collaboration
The deal with AAP is part of a larger trend where tech companies are partnering with news media organizations to improve the relevance of their natural-language responses. Nic Hopkins, Google's head of news partnerships for Australia and New Zealand, said this collaboration will help deliver real-time information to "enhance" responses in the Gemini app.
Industry trend
Global trend in news media partnerships
The partnership between Google and AAP isn't an isolated case. Other news organizations have also started collaborating with generative AI makers to improve their services. For instance, in mid-January, AFP news agency signed a deal with Mistral, allowing the start-up's chatbot to use its articles for responses. However, some media outlets have challenged this practice legally over concerns about unauthorized use of copyrighted content by AI systems.