Google plans to introduce ads in Gemini, other AI products
What's the story
Google is reportedly planning to bring advertisements into its various artificial intelligence (AI) experiences, which may include the Gemini AI chatbot. The company's Vice President of Product, Robbie Stein, revealed this during an appearance on the Silicon Valley Girl podcast. He said that while they've been focused on creating great consumer products first and foremost, users are starting to see some ad experiments in these systems too.
Ad innovation
'New and novel ad formats' for AI experiences
Stein also hinted at the possibility of "new and novel ad formats" for Google's AI experiences. He said, "It's early days in finalizing kind of how ads might appear in these systems." This comes as part of Google's broader strategy to monetize its advanced technologies beyond just its subscription plans.
Industry trend
OpenAI also exploring ad integration in ChatGPT
Google isn't the only tech giant eyeing ad revenue from AI chatbots. OpenAI, the creator of ChatGPT, is also said to be working on integrating ads into its chatbot. A recent report by The Information revealed that OpenAI is considering displaying ads based on ChatGPT's memory feature, personalized information it remembers about users.