Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Science News / Now, Google plans to make YouTube a shopping hub
  • Science

    Now, Google plans to make YouTube a shopping hub

    Shubham Sharma
    Written by
    Shubham Sharma
    Twitter
    Last updated on Oct 10, 2020, 04:38 pm
    Now, Google plans to make YouTube a shopping hub
  • With a user base of more than two billion, YouTube dominates as one of the biggest video streaming services in the world.

    The platform hosts a lot of free content, and now, if a new report is anything to go by, its parent company Google is looking to make it a major e-commerce player.

    Here is all you need to know about it.

  • In this article
    Plan to enable shopping on YouTube Test already underway with select creators YouTube's spokesperson confirmed the work No word on when these changes would be introduced Plan makes a lot of sense for YouTube
  • Plan

    Plan to enable shopping on YouTube

  • Multiple people familiar with the internal plans at YouTube have informed Bloomberg that the video site may soon offer e-commerce capabilities.

    Specifically, the company is testing the idea of giving its viewers a chance to directly purchase the products that feature in the videos posted by creators.

    It would work right on YouTube rather than redirecting you to a different shopping site.

  • Test

    Test already underway with select creators

    Test already underway with select creators
  • To turn the videos into a shopping place, YouTube has already started making certain changes and has asked a few creators to use its software to tag and track products appearing in their videos.

    This data will be sent to Google for building out analytics and shopping tools for YouTube. The company is also testing integration with Shopify to sell via YouTube.

  • Confirmation

    YouTube's spokesperson confirmed the work

  • When quizzed by Bloomberg, a YouTube's spokesperson confirmed that the company is testing features to make YouTube a shopping hub, where hundreds of thousands of videos present a catalog of products to explore and buy.

    However, the representative described the work as an experiment with a limited number of channels and denied providing any other detail beyond that.

  • Roll-out

    No word on when these changes would be introduced

    No word on when these changes would be introduced
  • As of now, it remains unclear when YouTube decides to build on this plan and enable online shopping for billions of its users.

    The spokesperson for the company didn't say how they plan to generate revenue from sales happening through the videos, but they did emphasize that creators will have full control over the items displayed on their channels.

  • Idea

    Plan makes a lot of sense for YouTube

    Plan makes a lot of sense for YouTube
  • The plan to move into e-commerce makes sense for YouTube, given that a large chunk of its creator community already shares videos featuring products from categories ranging from gadgets, gaming, photography to makeup.

    Currently, creators post other sites' links to make money on top of regular ad-revenue, but this change could bring Google into the loop while ensuring similar earnings for creators.

  • YouTube
  • Google
  • E-commerce
  • Bloomberg
  •  
Latest News
  • Premier League, Leicester vs Arsenal: Head-to-head, stats and form guide
    Premier League, Leicester vs Arsenal: Head-to-head, stats and form guide
    Sports
  • Salman Khan's art to be showcased with Raja Ravi Varma's
    Salman Khan's art to be showcased with Raja Ravi Varma's
    Entertainment
  • 2021 Bajaj Pulsar NS160 motorbike found testing; design details revealed
    2021 Bajaj Pulsar NS160 motorbike found testing; design details revealed
    Auto
  • Private hospitals to charge for COVID-19 vaccine: Details here
    Private hospitals to charge for COVID-19 vaccine: Details here
    India
  • Chris Gayle named in WI T20I squad for SL series
    Chris Gayle named in WI T20I squad for SL series
    Sports
Related Timelines
  • 'Facebook Shops' to take on Amazon in e-commerce: Here's how
    'Facebook Shops' to take on Amazon in e-commerce: Here's how
    Business
Trending Topics
Samsung OnePlus Mobiles Android TV Smart TV Latest Gadget Launch MediaTek Dimensity 1000+ COVAXIN Latest Tech News Upcoming Mobile Phones
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Science news?

Subscribe to stay updated.

Science Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Indian Premier League Samsung Virat Kohli Rohit Sharma
Cricket News YouTube Hollywood News WhatsApp Bollywood News ISRO Yoga Honda Batman Football News
BMW Vaccine Reliance Jio OPPO Food News, Healthy Recipes Royal Challengers Bangalore Toyota Fashion Tips Farmers Protest Mohammed Bin Salman
Mercedes Europa League Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics Avengers Neha Kakkar
Premier League Big Bang Theory X-Men TATA
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021