Here's how much GTA 6 may cost
What's the story
The excitement for Grand Theft Auto VI (GTA 6) is at an all-time high. The game is set to launch on November 19, 2026, on PlayStation 5 and Xbox Series X/S. Ahead of the release, Strauss Zelnick, CEO of Take-Two Interactive (Rockstar Games' parent company), has hinted at a more reasonable pricing model for the highly anticipated title.
Pricing strategy
Pricing model for GTA 6
At the recent iicon conference, Zelnick said, "Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery." He stressed that consumers should feel that both the game itself and its price are fair. This suggests that GTA 6 could be priced lower than other AAA titles, which usually cost between $70-$80.
Success metrics
Zelnick 'terrified' by how to measure game's success
Zelnick also admitted that he's 'terrified' by the question of how to measure GTA 6's success. However, he said his teams are focused on delivering an amazing experience rather than worrying about performance. He said, "What we think about is making the most spectacular piece of entertainment on Earth, in history, and it's a pretty daunting challenge."
Game features
What we know about GTA VI so far
GTA 6 will take players to the popular town of Vice City, modeled after Miami. It will also explore other key areas in the state of Leonida, based on Florida. Confirmed locations include Leonida Keys, Grassrivers, Port Gellhorn, Ambrosia, and Mount Kalaga National Park, among others. The game will feature a Bonnie and Clyde-style crime duo storyline with protagonists Jason Duval and Lucia Caminos.