#ShotOniPhone: How to participate in Apple's new photography challenge
What's the story
Apple is giving a chance to have your best photos featured on its billboards and adverts across the globe. The company has launched a 'Shot on iPhone Challenge' inviting photographic entries from iPhone owners over the next two weeks. The entries for the photography contest will be reviewed by a panel of experts, who will pick 10 winning images. Here's all about the challenge.
Contest details
Challenge: Submit best iPhone-captured shots
As the name of the contest suggests, you'll have to share the best shot taken with your iPhone. This could be an image straight from the camera of any iPhone model (be it iPhone 6S or Xs) or an edited version created using Apple's editing tools or third-party apps. The contest is open now and the last date of submission is February 7, 2019.
Submission process
How you can submit photos
In order to take part in the challenge, you'll have to share the photo in question on social media or via email. For online sharing, you can post the image on Twitter, Instagram, or Weibo with #ShotOniPhone hashtag and the iPhone's model as the caption. Meanwhile, if you prefer email, you may send the high-resolution version of the shot to shotoniphone@apple.com.
Post submission
Apple's expert panel will review the images, announce 10 winners
Once the submission deadline ends, Apple's 11 judges, including former White House photographer Pete Souza, will analyze all the entries. They will assess the shots on several parameters and pick 10 best images, which will be announced as the winners (around February 26). These entries will be featured in Apple's online space as well as in its retail stores and billboards around the world.
Catch
Apple will have one-year license to use the photos
If your photograph wins, Apple will feature it, but that will also give the company a royalty-free license to use/modify or publish the photo for one year. This has sparked a debate, with some saying that Apple should pay for using the photo, while others arguing that contest is to promote amateur iPhone photographers, who'd be outshined by professionals - if prizes are involved.