You can now watch Instagram Reels on your TV
What's the story
Instagram has launched a dedicated TV app, Instagram for TV, to let users watch their favorite Reels on the big screen. The app is currently available only on Amazon's Fire TV platform in the US. This move marks Instagram's entry into the world of television apps, as it looks to take on YouTube and TikTok in this space.
User customization
Instagram for TV: A personalized viewing experience
The Instagram for TV app offers a personalized viewing experience, curating Reels based on users' interests and preferences from the Instagram app. The content is categorized into different channels such as comedy, music, and lifestyle, making it easier for users to explore various types of videos.
Viewing options
App supports multiple profiles on a single device
The Instagram for TV app also offers a unique viewing experience, with Reels playing automatically. Users can skip to the next Reel if they want. The app supports multiple profiles on a single device, letting you link it with your Instagram app and add up to five accounts in one home. Alternatively, you can create a new account just for TV viewing.
Market strategy
Instagram's TV app: A strategic move
The launch of Instagram for TV comes as a strategic move by Instagram to take on YouTube, which has a stronghold in the TV space. The app is designed to encourage users to switch to it while watching content on their couch, much like flipping through TV channels. This way, Instagram hopes to capture more user attention and engagement on its platform.