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Netflix is launching video podcasts to compete with YouTube
Technology
Netflix is gearing up to launch its own original video podcasts, aiming to bring fresh content beyond movies and series.
This follows its recent Spotify partnership, which introduced 16 video podcasts to the platform.
It's all about Netflix mixing things up and exploring new ways for us to watch and listen.
Netflix's podcast push comes amid growing competition in the space
Netflix is teaming up with creators, upgrading its mobile app for easier podcast access, and working on one-year deals with iHeartMedia and SiriusXM—some reportedly under $10 million.
Video podcasting is catching on fast: YouTube's already a big player, Spotify just rolled out video podcasts on Apple TV, and even TikTok's getting in on the action.
Looks like our favorite streaming platforms are betting big on this new way to tune in.