OpenAI rolls out outdoor ad campaign for ChatGPT in India
What's the story
OpenAI, the artificial intelligence company behind ChatGPT, has discreetly launched an outdoor advertising campaign in India. The ads highlight the various capabilities of ChatGPT and are part of OpenAI's broader strategy to establish a presence in the Indian market. The campaign was first spotted at Juhu Circle in Mumbai, a place known for its heavy traffic and numerous billboards, Mint reports.
Campaign strategy
Ad campaign takes subtle approach
The ad campaign by OpenAI isn't flashy or over-the-top. Instead, it takes a subtle approach to remind users of the app's capabilities. The main idea behind the ads is to ask potential users what they would use ChatGPT for and how it could improve their lives. This strategy was seen in billboards across several cities, including Chennai, Jaipur, Delhi (NCR), and Bengaluru.
Local relevance
Billboards offer relatable prompts
The billboard in Mumbai, aimed at students, could have used some localized vocabulary. However, other billboards offered more relatable prompts, such as creating a meal plan with 100g of protein or sketching career options based on likes and dislikes. These localized prompts show that OpenAI is trying to connect with Indian users through its ad campaign.
Market focus
ChatGPT Go subscription tier in India
The ad campaign is a testament to OpenAI's commitment to the Indian market. Last month, the company introduced a new, cheaper subscription tier for ChatGPT called ChatGPT Go, priced at ₹399 per month. This move further highlights OpenAI's focus on catering to Indian users and expanding its user base in India.