Foldable smartphone market reaches all-time high led by Samsung devices
What's the story
The global market for foldable smartphones hit a new high in Q3 2025, largely thanks to Samsung's latest offerings. The company's Galaxy Z Fold7 series exceeded expectations with its lightweight design and improved handling. The device also features a more durable hinge and less visible screen crease, making it more appealing to consumers.
Market expansion
Other brands also contribute to foldable phone growth
Huawei's foldables continued to see strong demand in its key markets, while Motorola's Razr 60 lineup surprised many with its performance. The success was attributed to competitive pricing and positive reviews. Smaller brands such as HONOR and Vivo also contributed to the market's expansion with their refreshed foldable offerings.
Consumer trends
Foldable phones gaining acceptance among consumers
Despite still being a small segment of the overall phone market, foldables are steadily gaining traction. Many consumers are drawn to the idea of a device that can transform from a phone to a mini tablet for work, reading, or entertainment. This growing acceptance is evident in the increased sales and improved designs of these innovative devices.
Future prospects
2026 could be a breakthrough year for foldable phones
The report predicts healthy growth in foldable phone sales for the entire year of 2025. However, a major shift is expected in 2026 when these devices could finally go mainstream. The improvement in durability, thinness, and lightness of phones, along with advancements in folding mechanisms, are making them more reliable and user-friendly than ever before.
Market impact
Apple's entry could boost foldable phone market
A major factor driving excitement for 2026 is Apple's anticipated launch of its first foldable phone in H2 2026. The tech giant's entry into the market could push other brands to improve their offerings and attract more consumers toward foldables. In fact, Samsung has already unveiled a new tri-fold phone as a test device to gage user response and showcase its capabilities.