Samsung explores 'vibe coding' to let users create smartphone apps
What's the story
Samsung is exploring a new concept called "vibe coding," which could give users the ability to customize their smartphone apps. The move comes as artificial intelligence (AI) tools are making it easier for people without coding experience to create apps. The development could revolutionize the way we interact with our smartphones and use apps on them.
User empowerment
What is vibe coding?
The concept of vibe coding is still in its infancy, but it could potentially let users modify existing apps or create small personalized functions as per their needs. Won-Joon Choi, head of Samsung's Mobile eXperience (MX) business, said that right now we're limited to premade tools, but with vibe coding, users could customize their favorite apps or create something tailored to their needs.
Future prospects
More control over phone experience
While Samsung has yet to test this feature on its One UI interface, the idea shows that the company is looking for ways to give users more control over their phone experience. Over the years, Samsung has carefully refined its Android-based software, adding useful features without overwhelming users. Vibe coding could continue that trend by allowing people to personalize apps according to their preferences.
Technological advancements
AI app creation already available on platforms like Nothing's Playground
AI-powered app creation is already a reality, with startups like Nothing launching Playground in September 2025. The platform lets users create widgets or customize apps using simple text prompts. Users can create tools such as flight trackers, meeting briefs, or virtual pets, while advanced users can tweak the underlying code for more control. However, full-scale apps are not yet possible on Playground, indicating that the technology is still evolving.
Tool accessibility
Other companies are also working on similar tools
Other companies are also making AI-assisted coding tools more accessible. OpenAI's Codex and Anthropic's Claude Agent allow developers (and even non-developers) to quickly create apps. A journalist at 9To5Mac reported that Codex built a working Mac app in just 15 minutes, solving a specific productivity need that other apps could not. These developments indicate that people could soon personalize apps on their own without learning complex coding skills.
User design
Future of personalized apps
These advancements hint at a future where smartphones may not be restricted to pre-made apps. Users could start designing and adjusting apps according to their needs, giving them more control over how their devices work. For Samsung and other brands, the challenge will be to make these tools user-friendly while keeping the experience simple and practical. If done right, vibe coding could let users shape their devices according to their individual needs.