Samsung newest TV costs Rs. 3.5 crore
If you have an innate desire to throw an insane amount of money on a swanky television, better get in touch with the nearest Samsung store. The South Korean giant has launched 'The Wall' in India, a mind-boggling MicroLED TV that starts at Rs. 3.5 crore and goes up to Rs. 12 crore for each unit. Here's all about it.
Configure 'The Wall' up to 292-inches, 8k resolution
First unveiled at CES 2018, The Wall is a modular TV that can be configured with several separate tiles of self-emissive MicroLEDs (like Lego) to a range of sizes or resolutions. So, as a standard variant, you can buy the 146-inch 4k variant of the display but can also expand it to 219-inch 6k or 292-inch 8k by adding more of the MicroLED tiles.
How MicroLED is better than OLED?
MicroLED, as the name indicates, is a screen technology that uses millions of individual self-emissive LEDs to create an image. The tech offers deeper blacks, perfect brightness without the danger of burn-in that comes with OLED panels. Additionally, MicroLED offers a wide gamut of colors and doesn't suffer from viewing angle and uniformity issues that are common on LCD and LED panels.
The Wall promises up to 2,000 nits of brightness
Along with the MicroLED-based modular configuration, The Wall offers an impressive 2,000 nits of brightness as well as a 120Hz video rate. Samsung also says that the display employs its Quantum Processor Flex, an AI-powered engine that upscales the video/image being played scene-by-scene according to the enhanced resolution/size of the display. Notably, it analyzes millions of images to calibrate the original low-resolution picture.
Samsung hopes to sell 25-30 units of The Wall
The Wall's price starts at Rs. 3.5 crore for the 146-inch variant and goes up to Rs. 12 crore for the 292-inch model. Now, that is insanely expensive but Samsung has clarified that it is targeting this TV at the rich and hopes to sell only 25-30 units by 2020, thereby making somewhere around Rs. 85-100 crore from the family.
We're optimistic about The Wall, says Samsung India VP
"We see a lot of opportunities for The Wall in India which has approximately 140 billionaires and 950 multi-millionaires," Puneet Sethi, Samsung India VP, said, adding that "Apart from top metros, we're targeting ultra-high net worth individuals in Pune, Ahmedabad, Bengaluru, Surat, Ludhiana, Hyderabad, Chandigarh."