Samsung tops India's tablet market with over 41% share

Technology Aug 29, 2025

Samsung just grabbed a huge 41.3% share of India's tablet market in the first half of 2025—even though total tablet shipments dropped by 32% as commercial demand slumped.
With the Galaxy Tab S11 launching on September 4, Samsung looks set to tighten its grip, especially among premium buyers.

Despite overall drop, consumer demand helped keep things buzzing

While tablets for businesses and education projects fell by a steep 60%, regular consumers stepped up—buying over 20% more tablets than before.
Big online sales like Amazon Prime Day and easy financing deals helped keep things buzzing for shoppers.

Lenovo, Apple, Xiaomi, and Acer round out top 5

Lenovo came in second at 12.3%, with Apple close behind at 11.8%.
Xiaomi and Acer rounded out the top five, but Acer saw a sharp decline due to its dependence on government and education projects.