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Home / News / Science News / Vine is dead; Twitter to shut down the service
  • Science

    Vine is dead; Twitter to shut down the service

    Ramya Patelkhana
    Written by
    Ramya Patelkhana
    Mail
    Last updated on Oct 30, 2016, 12:23 pm
    Vine is dead; Twitter to shut down the service
    Credits:
  • Exactly four years after acquiring Vine, Twitter decided to shut down the six-second looping video platform.

    Twitter said the app's "loops" would be available on the web.

    The announcement came after Twitter posted third-quarter earnings; 9% of Twitter's staff would be laid off.

    Vine stated, "To all the creators out there- thank you for taking a chance on this app back in the day."

  • In this article
    About Vine Vine is dead; Twitter to shut down the service Vine started to fade, deserted by the audience Vine star Jerome Jarre's statement Don't sell your company, says Co-founder Yusupov Twitter Co-founder Dorsey pushed CEO Costolo to buy Vine Vine was hot in 2013-14 Twitter's attempts to save Vine not enough
  • Introduction

    About Vine

    About Vine
    Credits:
  • Vine is a video sharing service where users can share six-second long looping clips called 'loops'.

    It was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in Jun'12; Twitter acquired Vine for $30mn in Oct'12, even before its launch.

    Users' videos can also be shared on other social networks like Twitter and Facebook.

    As of Dec'15, Vine had 200 million active users.

  • 30 Oct 2016

    Vine is dead; Twitter to shut down the service

    Vine is dead; Twitter to shut down the service
    Credits:
  • Exactly four years after acquiring Vine, Twitter decided to shut down the six-second looping video platform.

    Twitter said the app's "loops" would be available on the web.

    The announcement came after Twitter posted third-quarter earnings; 9% of Twitter's staff would be laid off.

    Vine stated, "To all the creators out there- thank you for taking a chance on this app back in the day."

  • Started to fade

    Vine started to fade, deserted by the audience

    Vine started to fade, deserted by the audience
    Credits:
  • Vine 'stars' have seen for years what Twitter made official - Vine is dead.

    Popular Vine star-turned-Snapchat star, Jerome Jarre hasn't posted on Vine in over a year; he once used to rule the six-second looping video platform.

    However, by 2014, he and several other Vine stars began doing similar videos on Snapchat.

    Jarre said Vine had started to fade, deserted by the audience.

  • Quote

    Vine star Jerome Jarre's statement

  • Jerome Jarre stated: "The true friends are not those platforms we use. It's like if a group of painters have just lost one of their favorite paintbrushes. Nothing more. Vine is dead, yes, but everything that was born from it is very alive."

  • Vine Stars

    Don't sell your company, says Co-founder Yusupov

    Don't sell your company, says Co-founder Yusupov
  • Gradually, several of the Vine stars had moved on to larger - better-paying - pursuits.

    Vine peaked in Aug'14 when it was used at least once a month by 3.64% of the US' Android mobile users compared to only 0.66% today.

    While several were nostalgic, looking back fondly on Vine's initial days, Vine Co-founder Yusupov was regretful; he said: "Don't sell your company!"

  • New Art Form

    Twitter Co-founder Dorsey pushed CEO Costolo to buy Vine

    Twitter Co-founder Dorsey pushed CEO Costolo to buy Vine
    Credits:
  • In 2013, when Twitter Co-founder Jack Dorsey announced they were launching Vine, he called it "an entirely new art form to the world."

    Dorsey pushed the then-Twitter CEO Dick Costolo to buy Vine even before its launch.

    Its six-second format led to a new variety of joke that got funnier the more it looped.

    Vine's video-splicing features and unique micro clips were a hit.

  • Information

    Vine was hot in 2013-14

  • During 2013-14, Vine was in demand. People were spending a lot of time on Vine, which meant brands were ready to pay to get their attention. Vine stars could make money off their millions-strong fame, creating videos that added product placements and marketing hashtags.

  • Attempts to save

    Twitter's attempts to save Vine not enough

    Twitter's attempts to save Vine not enough
  • Twitter tried to save Vine and make it a more lucrative option for creators.

    In 2015, Twitter bought Niche, a platform connecting creators with brands; experimented with longer videos on Vine carrying pre-roll advertisements.

    But, Snapchat and Instagram raced to compete with longer and disappearing videos.

    Kettle digital agency's Social Strategist Chris Gilbert said Twitter didn't do early enough on to monetize and prioritize.

  • Twitter
  • Jack Dorsey
  • United States of America
  •  
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